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How Web Design Can Help Transform And Improve Sales?

Technology |

Websites are a vital part of modern businesses today. Websites act as promotional platforms for businesses to market their products and services as well as a medium to attract new customers. Web design is of paramount importance to build customer loyalty. A substandard web design can lead to negative first impressions among the target audience. […]


Top Web Security Trends To Watch Out In 2021

Technology |

With the rising onslaught of cyber attacks on companies, web security is one of the biggest priorities for businesses in 2021. The shift to remote work environments is laying inroads for further cyber-attacks. The WFH work environments deployed hastily at the beginning of the pandemic were exploited by hackers to their advantage. As companies learn […]


Website Migration – The Ultimate Checklist To Successfully Your Website To A New Host

Technology |

What is website migration? Website migration is a process that a website undergoes in order to change its setup or technology. Migration implies profound changes in regards to the website’s platform, structure, content, location, design, or UX. Site migration may lead to significant revenue and traffic loss that may last from anywhere between a few […]


How To Use Schema Markup To Improve A Website’s Structure?

SEO |

Websites are a necessity for digital companies. Search engine optimisation (SEO) is a vital strategy to help a company’s website rank better in search results. It aims to increase the online presence and website visibility by ranking higher within all major search engines such as Google, Bing, Yahoo, etc. Studies have shown that 91.5% of […]


Why Is UI/UX Design A Critical Part Of A Modern Business’s Growth?

Business |

UI/UX defines a business’s success because it defines user satisfaction. Most visitors leave a website after 10-20 secs and most users abandon apps after a month of use. The common denominator in these statistics is poor UI/UX. When a company invests in good UI/UX design, they create a better user experience which enhances customer satisfaction […]


Top Web Technologies That Will Transform Web Development

Technology |

Web development trends are always evolving. In a digitally competitive market, keeping up with the latest trends is inevitable for growth. There are 1.8 billion websites on the internet today. While a website is an essential entity for a digitally equipped business, a good website always stands out from the crowd. Developers are always on […]


The Growth Of Robotics In A Post-COVID Era

Technology |

Today, we are witnessing a bigger proliferation of robotics in every industry- healthcare, pharmaceutical, automobile, and more. In a post-COVID era, robotics alongside artificial intelligence is paving the way for ‘contact-less’ solutions that can help solve everyday problems. Robots have been used in hospitals and healthcare centres for cleaning/disinfecting premises, delivering food, medicines, and other […]


Total Experience – The New Buzzword Everyone Should Know About

Business |

It is no longer sufficient for brands to sell a product; they need to sell an experience. Total-experience (TX), an intersection of customer, employee, and user experience, is a new concept that is anticipated to become a priority for tech and retail companies in the future.  According to Gartner, TX will become a key metric […]


How To Leverage Social Media To Build Brand Awareness?

Marketing |

Brand awareness is critical for companies to acquire new customers. Social media platforms have become the digital gateway for customers to engage with and shop from their preferred brands. Businesses are leveraging social media as an interactive medium to build brand awareness and find new leads. Marketing teams are using social media analytics to create […]


Top Trends That Will Dominate 2021

Business |

The way businesses had to rapidly adjust their strategies to ensure that they mitigate the risks of the pandemic and survive the financial and operational crisis will shape the trends for the coming year. Digital transformations and pivots are creating more opportunities in manufacturing, financial services, healthcare, retail, consumer products, media, and technology. Improvements in […]


The Top 2020 Trends – A Year In Review

Business |

The year 2020 has been full of unprecedented events and upheaval. In the business environment, there have been significant changes in terms of operations. More people are working remotely than ever before. These trends will likely carry forward next year as well. There is a greater demand for flexible working hours within medium and large […]


Supply Chain – How To Build A Resilient Supply Chain For A Post-Covid World?

Business |

A priority for a post COVID revival plan of global organisations is to build more resilient supply chains. A study by Capgemini Research Institute stated that more than 80% of organisations have reported their supply chains being negatively impacted by the COVID-19 crisis, with a majority of these businesses struggling across all aspects of their […]


Customer Perception – The Importance Of Building A Strong And Positive Customer Perception

Business |

Business leaders recognise the importance of positive customer perception to build brand loyalty and gain a competitive advantage. With increasing competition, advancement in technology, and changing consumer trends, there is a greater need for marketers to encompass customer’s emotions when formulating marketing strategies. Positive customer perception plays an important role in the success story of […]


Pivoting – When Is The Right Time To Pivot?

Business |

All entrepreneurs and businesses hit hard times and tough choices. Some survive because they stick to their original idea, while others survive because they pivot. There are different types of pivots and each type of pivot requires making a significant change to the existing business model. But, to make a pivot successful one must have […]


Retargeting Campaign – The Do’s And Don’ts Of A Retargeting Campaign

Marketing |

We have spoken about the importance of retaining and acquiring customers before. Customer retention and acquisition are important for businesses as a growth driver. Statistically, 97% of customers who visit a company’s website leave without ever making a purchase. Retargeting campaigns are designed to attract these customers. It is a strategic move to remind visitors […]


Next Generation IoT – The New Disruptive Technology You Need To Know About

Business |

The Internet of Things (IoT) is a disruptive technology that is changing the way physical things interact with each other. The rich data collected by these interconnected devices have allowed digital companies to transform their products and services. The new generation of IoT systems is built with inherent embedded intelligence, connectivity, and data processing capabilities […]