The definition of user experience (UX) is contentious. The term user experience is too broad and contains multiple dimensions. User experience takes different iterations even within the UX community. Multiple disciplines come under user experience such as interaction design, usability engineering, and information architecture. The term “user experience” was coined by Dr Donald Norman, a […]
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Work Management Systems – What Is A Work Management System And How Is It Helping The Remote Workforce?
While we wait for the pandemic to pass, one is for sure- remote work environments are here to stay. Although most companies were compelled to adopt a remote working system due to the pandemic situation, most of them are reviewing their organizational structure to incorporate remote working permanently for all or at least some of […]
Rebranding – How Can Brands Successfully Rebrand?
Changes are a part of business strategy. Rebranding is an important strategic decision for any business to remain relevant in an ever-changing landscape. As a business grows, rebranding can be a good thing which allows a company to reposition itself in the marketplace and reach new goals. A good brand creates a wholesome customer experience […]
International SEO – How To Optimise Websites For Other Countries?
Multinational organizations need to consider international SEO to grow and scale their business in foreign markets. Optimizing the website and formulating region-specific content can help companies to connect better with their international target audience. Implementing the right international SEO practices can help companies to grow their business regionally and improve ROI. Organizing the website as […]
How Can AI Help Your Marketing Automation Be More Intelligent?
Artificial Intelligence is labelled as the next digital frontier. AI is facilitating the rapid growth of marketing automation. Investments in marketing automation have grown vigorously. According to a Forrester report, spending on marketing automation technology is predicted to reach $25.1 billion annually by 2023. As the industry continues to spearhead growth, a lot of marketing […]
Business Expansion – How To Expand Your Business Into New Markets?
Expanding your business into new markets is a natural progression to grow the company. Business expansion requires adequate capital, thorough market research, and the appropriate entry method to establish a core foundation in the new market. Business ambitions aside, the definitive signs that your company is reading for expansion are The company has a steady […]
A Definitive Guide To Lead Nurturing
The sales process has evolved rapidly and customers’ relationship with marketing is different than what it used to be. Today’s consumers are researching products and services on their own. Consumers are more cautious and they are reluctant to engage with businesses until later in the decision-making process. Thus it’s becoming harder for marketers to build […]
Backlinks – The Importance Of Quality Backlinks
Backlinks are an essential part of Search Engine Optimization (SEO). They play a vital role in a website’s performance and ranking on Search Engine Results Pages (SERP). The more backlinks a website generates, the more popular it will be on the SERP. Although SEO has undergone multiple changes over the years, backlinks remain an important […]
Social Media Branding – An Essential Strategy For Business Growth
In the era of social media, branding is an essential strategy for businesses to create sustainability and growth in a very competitive space. For marketers, branding is a priority because it helps to raise awareness. The growth of social media as a prominent marketing channel means that companies are placing greater emphasis on creating a […]
Social Media Marketing – How To Set Up A Successful Social Media Campaign?
In this digital age, it is imperative for businesses to tap into the infinite potential of social media to drive growth. With billions of monthly users, social media is a powerful tool for businesses to reach and connect with prospects and customers. Social media is a very competitive space. It can be a strenuous task […]
How Has Sales Evolved?
A general shift in consumer behaviour and technological advancement has changed the process of sales in the past few decades. As the customer base becomes more dynamic, the buying and selling process has been completely transformed. Today’s customer journey is more complex and involves more touch points than it did in the past. The modern […]
Digital Transformation – The Digitalisation Of Accounting
The digital transformation of organizations is rapidly changing central functions such as accounting and finance. The digitalisation of accounting has brought massive benefits to organizations through process optimization and improved analytics. Technologies such as AI, robotics, and blockchains are helping accountants to give fast, error-free services to tech-savvy clients. The modern consumer has fully embraced […]
IoT – What Is the Internet Of Things? What Is Its Role In Digital Marketing?
What is the Internet of Things? Internet of Things (IoT) is an interconnected network of physical devices that are embedded with internet connectivity, sensors, and other hardware that allows communication and control via the web. These physical devices are smartphones, laptops, computers, smart TVs, smart home appliances, and wearable devices such as smartwatches, heart monitor […]
Customer Centricity – Why Building A Customer-Centric Business Matter?
The shift in consumerism has compelled companies to take a closer look at their marketing approach. Companies are abandoning traditional marketing strategies that are either company driven, product-driven, or sales driven and embracing a more customer-centric approach. This has resulted in more companies putting customers at the heart of their business. Today’s companies are making […]
Page Speed – How Page Speed Can Grow Or Slow Your Business?
Websites are an essential element of digital age companies. For these companies, page speed can either help them grow or slow their business. This is because page speed has a direct impact on conversions. Google and other search engines put a lot of emphasis on page speed. In fact, Google has made page speed an […]
Neuromarketing – An Introductory Guide To Neuromarketing
What is neuromarketing? Neuromarketing is the application of neuroscience knowledge and tools in the field of marketing, to evoke particular neurological emotions in consumers, which are associated with the process of purchase. It is also known as consumer neuroscience. Neuromarketing aims to study the brain, and possibly forecast and manipulate consumer behaviour and decision making. […]