In the era of social media, branding is an essential growth strategy for businesses to create sustainability in a very competitive space. For marketers, branding is a priority because it helps to raise awareness. The growth of social media as a prominent digital marketing channel means that companies are placing greater emphasis on creating a […]
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Social Media Marketing – How To Set Up A Successful Social Media Campaign?
In this digital age, it is imperative for businesses to tap into the infinite potential of social media to drive growth. With billions of monthly users, social media is a powerful tool for businesses to reach and connect with prospects and customers. Social media is a very competitive space. It can be a strenuous task […]
How Has Sales Evolved?
A general shift in consumer behaviour and technological advancement has changed the process of sales in the past few decades. As the customer base becomes more dynamic, the buying and selling process has been completely transformed. Today’s customer journey is more complex and involves more touch points than it did in the past. The modern […]
Digital Transformation – The Digitalisation Of Accounting
The digital transformation of organizations is rapidly changing central functions such as accounting and finance. The digitalisation of accounting has brought massive benefits to organizations through process optimization and improved data analytics. Technologies such as AI, robotics, and blockchains are helping accountants to give fast, error-free services to tech-savvy clients. The modern consumer has fully […]
IoT – What Is the Internet Of Things? What Is Its Role In Digital Marketing?
What is the IoT (Internet of Things)? Internet of Things (IoT) is an interconnected network of physical devices that are embedded with internet connectivity, sensors, and other hardware that allows communication and control via the web. These physical devices are smartphones, laptops, computers, smart TVs, smart home appliances, and wearable devices such as smartwatches, heart […]
Customer Centricity – Why Building A Customer-Centric Business Matter?
The shift in consumerism has compelled companies to take a closer look at their marketing approach. Companies are abandoning traditional marketing strategies that are either company driven, product-driven, or sales driven and embracing a more customer-centric approach. This has resulted in more companies putting customers at the heart of their business. Today’s companies are making […]
Page Speed – How Page Speed Can Grow Or Slow Your Business?
Websites are an essential element of digital age companies. For these companies, page speed can either help them grow or slow their business. This is because page speed has a direct impact on conversions. Google and other search engines put a lot of emphasis on page speed. In fact, Google has made page speed an […]
Neuromarketing – An Introductory Guide To Neuromarketing
What is neuromarketing? Neuromarketing is the application of neuroscience knowledge and tools in the field of marketing, to evoke particular neurological emotions in consumers, which are associated with the process of purchase. It is also known as consumer neuroscience. Neuromarketing aims to study the brain, and possibly forecast and manipulate consumer behaviour and decision making. […]
How To Map Complex Customer Journey?
In a customer-centric world, mapping the data of the customer journey can help organizations to understand their audience better. This knowledge can drive better product development, marketing, UX, and merchandising decisions. Customer journey is at the core of Customer Experience (CX), mapping out these journeys is vital to improve customer experience and tap into the […]
Content Marketing – How To Use Content Marketing To Boost Conversion?
The new generation of consumers are well informed buyers who do their research before they make a purchase. Creating quality content for your audience is an important step in converting these prospects into customers. Content marketing is a powerful tool to reach and engage with your target audience, and to create informative content that educates […]
Customer Experience – Driving Customer Experience With Digital Transformation
The digital revolution has been a disruptive trend for every industry, sector, and domain of business. Digital transformation has brought about fundamental changes in the business models of corporations of all sizes. Most importantly it has reshaped how businesses deliver value to their customers and interact with them. Digital transformation is driven by growth opportunities, […]
Privacy – Pacing Privacy Policies With Rapid Digital Transformation
The coronavirus pandemic has accelerated the pace of digital transformations across all industries. We have witnessed more digital transformations in the first half of 2020 than we have experienced in the last two decades. The majority of industries have adopted digital technologies to automate manual processes, and simplify internal business processes, to create efficiency and […]
How To Create Your Buyer Persona?
What is a buyer persona in digital marketing? A persona is a fictional character that represents the characteristics of the target audience. Personas define key traits of the target audience such as who they are, their motivations, their needs, their technical skills, and any factors that impact their interactions with businesses. A buyer persona is […]
Customer Retention – Why Customer Retention Is Important For ROI, Customer Loyalty And Business Growth?
There is a lot of value in retaining customers. Which is why enterprises dedicate so much energy and resources to keep their existing customers, along with acquiring new ones. Organisations that fail to recognise the importance of customer retention pay a hefty price in terms of lost revenue and profit margins. Studies of SaaS companies […]
How AI Is Transforming Customer Service And Customer Experience?
Artificial intelligence (AI) has revolutionised the digital landscape. The automation of manual processes, with the help of AI and machine learning, has a tremendous advantage in terms of efficiency, cost, and time management. AI is transforming the way we work, with its ability to provide more data-driven insights, which is helping businesses make better-informed decisions. […]
Business Growth Plan – Preparing Your Business For A Post Pandemic World
The Covid-19 pandemic continues to shape our new normal. The market and consumer dynamics have changed over the course of the last 7 months, as a result of this global crisis. Some of these changes, especially consumer behavioural and cultural changes, will definitely become permanent, post covid. Even when the dust settles, the ramifications of […]