Innovative digital marketing strategies are a pivotal part of any organisations business strategy. In today’s competitive world it’s necessary for companies to be on top of their game and adapt to the changing landscape, and evolving trends of the business ecosphere. If the Covid-19 pandemic has taught us anything, it’s that going digital is the […]
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SEM – What Is Search Engine Marketing? How To Do It Right?
In Digital Marketing, we keep hearing the words SEM. Search Engine Marketing, or SEM, is one of the most important and effective drivers of growth for businesses in a competitive digital space. We will discuss what is SEM, and what practices are best suited for a successful SEM campaign. What is SEM? Search Engine Marketing […]
Artificial Intelligence – The Role Of AI In Digital Marketing
Artificial Intelligence has become indispensable in our digital world. AI’s ability to understand and replicate human behavioural patterns has created greater work efficiency for highly specialised and technical tasks. Artificial Intelligence has the ability to collect, analyse and learn from data, giving us deeper insights into consumer behaviour. More organisations are implementing AI to improve […]
Customer Experience Management – A Guide To What, Why, And How Of CEM
What is CEM? Customer experience management (CEM) is described by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty and advocacy”. This concept requires companies to track, analyse and optimise all physical and digital key points of customer experience. Companies use […]
How To Delight Your Customers On Social Media?
Social media has changed how we connect. One of the biggest trends in digital marketing is the advent of social media marketing. Organizations are using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to connect and delight their customers. These social media channels are a great communication tool and a beneficial source of consumer […]
Customer Lifetime Value (CLTV) – What Is It And How To Accurately Measure It?
Numerous parameters help you determine the success of your brand. Customer Lifetime Value, along with other metrics such Customer Acquisition Cost (CAC), Repeat Purchase Rate (RPP) & Monthly Recurring Revenue (MRR), help you to assess the growth and profitability of your business. Companies that pay close attention and acknowledge the needs of their repeat customers […]
Content Management Systems – The Best CMS Software For Your Business
Content management systems have revolutionised how content is created, managed and marketed by organizations. CMS software is easy to use and allows companies to work efficiently. Their inbuilt templates help to create a cohesive web design while accelerating the process of website development. The most popular Content Management Softwares (CMS) software are WordPress WordPress is […]
Content Marketing – The Top Content Marketing Trends Of 2020
Organizations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion and implementation of inbound marketing techniques such as social media, email marketing, SEO, SEM, and mobile notifications have created a necessity for good quality content. Organizations are setting up content management teams dedicated to […]
How Companies Are Adopting Their Business Strategy To Sustain Themselves During The Covid-19 Crisis?
Many countries across Europe and other continents are cautiously lifting their lockdowns to revive their dwindling economies. Agile companies are being proactive and adapting their business strategy to recover from the massive losses incurred during this pandemic. Most companies are continuing with remote work environments and securing their supply chains in this post lockdown period. […]
How COVID-19 Has Led To The Increase In Use Of Social Media For Customer Service?
As the global population continues to self-isolate to curb the spread of the novel coronavirus, we are seeing more businesses using social media to stay in touch with their customers. Social media platforms are being used by more companies to offer customer service for those with questions and queries. At such a time, businesses need […]
How Can You Maintain Your Conversion Rates During COVID-19?
The novel coronavirus has left the global economy in shambles. A lot of industries are incurring heavy losses and unemployment rates are rising steadily across the globe. Companies across multiple industries fear that the economic impact of Covid-19 will be felt for many years to come. The ramifications of this outbreak would be primarily felt […]
Why Video Content Is King?
It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested truth of the 21st Century Digital Age. For the internet-driven generation, video content is the absolute king. It’s no secret that creating relevant content around your brand is very […]
What Makes A Website Great?
There are billions of websites in the world today. With such a staggering number, it is a tough task to stand out in this crowded space. All good websites have some key features such as an outstanding design, easy navigation, and great performance. A website, just like mobile apps, is a powerful tool of communication […]
What Makes An App Great?
Mobile apps have become an integral part of our lives today and continue to grow in popularity. We use them to stay connected with our loved ones, conduct business and solve everyday problems. An astounding 90% of our screen time is spent on apps, and according to statistics, the average smartphone users use 9 apps […]
If Your Business Is Currently Experiencing A Down-Turn Due To COVID-19, Use The Time To Realign Your SEO Strategy
The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with global epidemics. Governments and health organisations are fighting to save lives and control the spread of Covid-19, amid an acute shortage of medical supplies and PPE’s (personal protective equipment) worldwide. […]
Why Is Digital Marketing So Important For Business Survival Right Now?
The Covid-19 outbreak has impacted countries across the globe, effectively grinding them to a halt. This outbreak has impacted all businesses, disrupting manufacturing industries and logistics on an unprecedented level. With the threat of a potential economic recession looming, businesses are prioritising investments in automation and IT operations to support remote work environments. With working […]