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Personalisation vs Privacy Paradox – How To Balance Personalisation With Data Privacy?

Marketing |

Rapid digitisation and monopoly of tech giants have brought us a new paradox; Personalisation vs Privacy Paradox. The competition for customers’ attention has driven focus to Customer Experience Management. The objective of personalisation is to enrich consumer experience, with a bespoke and personalised service. Customer expectations are at an all-time high. Today’s customers expect personalisation […]


How To Stay On Top Of Market Trends In A Dynamic Environment?

Business |

Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all of the latest market trends. In a dynamic environment, market trends are always evolving. Being informed about your surroundings, and keeping up with emerging trends, can mean the difference […]


How A High Performance Mobile Site Can Improve Your Bottom Line?

Business |

Time spent by consumers on the mobile web has increased an astonishing 575% in a span of three years, from 2017-2019. On average, people are spending 143 minutes a day on mobile devices, and this number is set to hit 150 minutes by 2021. The ease of use and accessibility of mobile devices means that […]


Programmatic Advertising – A Guide To Programmatic Advertising

Marketing |

Digital advertising has become the dominant choice of marketing for most organizations, instead of traditional advertising. As manual processes give way to automation in digital advertising, Programmatic Advertising is quickly becoming the most preferred choice of buying and selling online ads. Traditional advertising is inefficient, expensive and time-consuming. More marketers and advertisers are re-directing their […]


How To Build A Powerful Brand?

Business |

What is a brand? A brand is a unique name, term, logo, symbol, or design that organisations use to distinguish themselves from their competitors. A brand identity can be built with one, or a combination of these elements. It also reflects the public perception of a company and its products. A brand is the reputation […]


Top CRM Trends of 2020

Growth |

Customer Relationship Management is the combination of strategies, software, and processes, in order to manage all customer interactions. CRM services are important because it helps businesses build long-term customer relationships, increasing customer retention.  CRM tools and software help businesses to track and analyse all customer interactions, through various channels. These channels include websites, social media, […]


What Is The Future Of Digital Advertising?

Business |

Digital advertising has seen incredible investment in the past few years. With the global population going digital, most companies are adopting their advertising and marketing strategies to cater to a digital audience. The transition from traditional advertising to digital has been on the rise. Digital technologies allow direct search and response from multiple channels, such […]


Remote Work Environments – The New Normal For The Post Covid Corporate World

Business |

The impact of the coronavirus pandemic has led to widespread disruptions. It has changed how we interact with each other as well as how we work. The new normal in a post covid world is the onset of trends, such as minimal face-to-face interactions, social distancing, remote work environments, greater digital transactions, and virtual meet-ups. […]


Top Digital Marketing Trends For 2020

Marketing |

Innovative digital marketing strategies are a pivotal part of any organisation’s business strategy. In today’s competitive world it’s necessary for companies to be on top of their game and adapt to the changing landscape, and evolving trends of the business ecosphere. If the Covid-19 pandemic has taught us anything, it’s that going digital is the […]


SEM – What Is Search Engine Marketing? How To Do It Right?

Marketing |

In Digital Marketing, we keep hearing the words SEM. Search Engine Marketing, or SEM, is one of the most important and effective drivers of growth for businesses in a competitive digital space. We will discuss what is SEM, and what practices are best suited for a successful SEM campaign. What is SEM? Search Engine Marketing […]


Artificial Intelligence – The Role Of AI In Digital Marketing

Business |

Artificial Intelligence has become indispensable in our digital world. AI’s ability to understand and replicate human behavioural patterns has created greater work efficiency for highly specialised and technical tasks.  Artificial Intelligence has the ability to collect, analyse and learn from data, giving us deeper insights into consumer behaviour. More organisations are implementing AI to improve […]


Customer Experience Management – A Guide To What, Why, And How Of CEM

Business |

What is CEM? Customer experience management (CEM) is described by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty and advocacy”. This concept requires companies to track, analyse and optimise all physical and digital key points of customer experience. Companies use […]


How To Delight Your Customers On Social Media?

Content |

Social media has changed how we connect. One of the biggest trends in digital marketing is the advent of social media marketing. Organizations are using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to connect and delight their customers. These social media channels are a great communication tool and a beneficial source of consumer […]


Customer Lifetime Value (CLTV) – What Is It And How To Accurately Measure It?

Business |

Numerous parameters help you determine the success of your brand. Customer Lifetime Value, along with other metrics such Customer Acquisition Cost (CAC), Repeat Purchase Rate (RPP) & Monthly Recurring Revenue (MRR), help you to assess the growth and profitability of your business. Companies that pay close attention and acknowledge the needs of their repeat customers […]


Content Management Systems – The Best CMS Software For Your Business

Content |

Content management systems have revolutionised how content is created, managed and marketed by organizations. CMS software is easy to use and allows companies to work efficiently. Their inbuilt templates help to create a cohesive web design while accelerating the process of web development. The most popular Content Management Softwares (CMS) software are WordPress WordPress is […]


Content Marketing – The Top Content Marketing Trends Of 2020

Content |

Organizations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion and implementation of inbound marketing techniques such as social media, email marketing, SEO, SEM (search engine marketing), and mobile notifications have created a necessity for good quality content. Organizations are setting up content management […]