Tag : Business Growth

Business Growth is the process of improving some measure of an enterprise’s success. It can be achieved either by boosting the top line or revenue of the business with greater product sales or service income, or by increasing the bottom line or profitability of the operation by minimizing costs.

Growth is a stage where the business reaches the point for expansion and seeks additional options to generate more profit. Business growth is a function of the business lifecycle, industry growth trends, and the owners desire for equity value creation.

Business growth capital is critical for all scale-up minded businesses.  Choosing the right business growth capital for your business takes expertise and market knowledge- as no two companies are the same.  Choose correctly, and your growth takes off.  Choose unwisely and it could be a disaster.  Rather than fit your capital need to a pre-existing structure, smart companies design their own structure to mitigate risk.  Business growth is a function of resource availability and often requires up front investment.  Whether an acquisition or business investment, it pays to be conservative in projecting returns over time.

A growing business is one that is expanding in one or more ways. There is no single metric used to measure growth. Instead, several data points can be highlighted to show a company is growing. These include revenue, sales, company value, profits, number of employees and number of customers.

It’s important that all companies experience growth. However, the type of growth required will depend on the stage of growth the business is in.

Start-ups usually need to grow in order to cement their position in the market and quickly get to a size that is large enough to bring in enough revenue to cover costs and begin to make a profit.

Mature companies don’t need to grow quite as fast. However, they may still want to ensure their metrics are going in the correct direction. An increase in profitability, brought about by sales process efficiencies, could help a stable business build liquidity to protect against future risk; even if revenue and sales stays the same.

Growth may not be feasible or practical for all businesses but, in most cases, stagnating is likely to lead to missed opportunities.

There is no one way to grow a business. Identifying the right growth opportunities will require a full understanding of how your business is currently performing. Evaluation can help you to identify current weaknesses and expose challenges and obstacles arising from growth.


User Experience |

It is no longer sufficient for brands to sell a product; they need to sell an experience. Total-experience (TX), an intersection of customer, employee, and user experience, is a new concept that is anticipated to become a priority for tech and retail companies in the future.  According to Gartner, TX will become a key metric […]

Growth |

Expanding your business into new markets is a natural progression to grow the company. Business expansion requires adequate capital, thorough market research, and the appropriate entry method to establish a core foundation in the new market.  Business ambitions aside, the definitive signs that your company is reading for expansion are The company has a steady […]

Sales Prospecting |

The sales process has evolved rapidly and customers’ relationship with marketing is different than what it used to be. Today’s consumers are researching products and services on their own. Consumers are more cautious and they are reluctant to engage with businesses until later in the decision-making process. Thus it’s becoming harder for marketers to build […]

Marketing strategy |

The shift in consumerism has compelled companies to take a closer look at their marketing approach. Companies are abandoning traditional marketing strategies that are either company driven, product-driven, or sales driven and embracing a more customer-centric approach. This has resulted in more companies putting customers at the heart of their business. Today’s companies are making […]

Privacy paradox |

The coronavirus pandemic has accelerated the pace of digital transformations across all industries. We have witnessed more digital transformations in the first half of 2020 than we have experienced in the last two decades. The majority of industries have adopted digital technologies to automate manual processes, and simplify internal business processes, to create efficiency and […]


There is a lot of value in retaining customers. Which is why enterprises dedicate so much energy and resources to keep their existing customers, along with acquiring new ones. Organisations that fail to recognise the importance of customer retention pay a hefty price in terms of lost revenue and profit margins. Studies of SaaS companies […]

Social Media |

Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all of the latest market trends. In a dynamic environment, market trends are always evolving. Being informed about your surroundings, and keeping up with emerging trends, can mean the difference […]