Tag : Content Writing

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweet storms on Twitter or text posts on Reddit.

Content writing is a form of online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product. Content writers work according to the brief provided by a client.

It can be used for a range of digital marketing purposes. The main types include:

  • Blog posts
  • Web page copy
  • Social media posts
  • Advertising and sales copy
  • Industry/Technical writing
  • Email newsletters

Each of these types of content requires something different from its writer.

Creating an outline is a GREAT first step in the process. Outlines help your content come out better for two main reasons:

First, outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second, outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.


SEO |

The new generation of consumers are well informed buyers who do their research before they make a purchase. Creating quality content for your audience is an important step in converting these prospects into customers. Content marketing is a powerful tool to reach and engage with your target audience, and to create informative content that educates […]

Video Content |

Organizations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion and implementation of inbound marketing techniques such as social media, email marketing, SEO, SEM (search engine marketing), and mobile notifications have created a necessity for good quality content. Organizations are setting up content management […]

WordPress |

There are billions of websites in the world today. With such a staggering number, it is a tough task to stand out in this crowded space. All good websites have some key features such as an outstanding design, easy navigation, and great performance. A website, just like mobile apps, is a powerful tool of communication […]

Websites |

The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with global epidemics. Governments and health organisations are fighting to save lives and control the spread of Covid-19, amid an acute shortage of medical supplies and PPE’s (personal protective equipment) worldwide. […]

WordPress |

The art of storytelling is as old as human kind. It’s through the power of words that humans have always found a release of their emotion. This art form has taken a new shape in the 21st century as the art of blogging. Besides the obvious necessity of a good grasp over the language, grammar, […]