Tag : Design

A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process. The verb to design expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints, may take into account aesthetic, functional, economic, or socio-political considerations, and is expected to interact with a certain environment. Major examples of designs include architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns.

The person who produces a design is called a designer, which is a term generally used for people who work professionally in one of the various design areas—usually specifying which area is being dealt with (such as a textile designer, fashion designer, product designer, concept designer, web designer or interior designer), but also others such as architects and engineers. A designer’s sequence of activities is called a design process, possibly using design methods. The process of creating a design can be brief (a quick sketch) or lengthy and complicated, involving considerable research, negotiation, reflection, modelling, interactive adjustment and re-design.

Every company, every team, has their own understanding of what design is and what the role of designers should be. Within the user experience field, there are so many specializations within design roles — interaction designer, visual designer, information architect, motion designer, prototyper — and these roles can have overlaps with other domains such as marketing, architecture, industrial design, or even sound design.

To add to the confusion, no matter what the mix of roles on a team, UX as a discipline itself can be at varying levels of maturity within organizations. Some teams might be playing more of a service role and fighting for a seat at the strategy table. On the other hand, some companies might have Chief Design Officers and deeply embedded design teams that contribute at the highest levels of business and product strategy.

The understanding of what design is, can really vary across companies, organizations, and teams.

Design is no longer seen as just crafting UI elements or even product experiences. There is a broader understanding in the industry that design can influence the experience a user has with all of a company’s touchpoints. Ultimately, all these touchpoints and product experiences culminate in the overarching perception of a company’s brand — and design impacts all of this.

The focus has shifted. We’ve gone from the idea that designers simply create usable components and product designs to the understanding that their work impacts the perception of entire brand and customer experiences.


UX |

The definition of user experience (UX) is contentious. The term user experience is too broad and contains multiple dimensions. User experience takes different iterations even within the UX community. Multiple disciplines come under user experience such as interaction design, usability engineering, and information architecture. The term “user experience” was coined by Dr Donald Norman, a […]