Tag : digital marketing trends

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

Here are the digital marketing trends that business owners need to thrive in this ever evolving digital world-

  • Artificial intelligence- Augmenting artificial intelligence has been on the forefront in the last couple of years. Automation can help with customer service activities easing the pressure of sales and marketing teams. AI with its self learning capabilities can resolve customer issues, gather customer behaviour insights and enhance cognitive engagement.
  • Smart ad bidding- With widespread reach of the internet and use of social media, paid ads on online platforms is set to overtake traditional advertising as the more viable option. The smart automated bidding system introduced by Google uses AI to maximise conversions and lower customer acquisition cost.
  • Chatbots- We are seeing more organizations using chatbot technology to communicate with their customers. The integration of chatbots into the company’s technical environment allows them to provide excellent customer service 24/7. By the end of 2020, 85% of all customer service interactions will be through chatbot technology.
  • Video Marketing-  Video marketing has revolutionised how businesses connect with their audience. Videos on landing pages can increase conversion rates by 80%. Video content is better equipped to drive organic traffic compared to text because it is visually more appealing and visitors are able to absorb more information through a video format than from text.
  • Influencer Marketing- Influencer Marketing has been on the rise for the past couple of years. Influencer marketing is using internet personalities like Instagram & Youtube stars with immense online clout to promote your products and services across multiple social media channels.
  • Shoppable posts and stories- Shoppable posts and stories on social media platforms are seeing an incredible explosion in 2020. Most businesses, especially e-commerces are waking up to the realization of the massive impact that social media posts can have on their traffic and conversions.
  • SEO structured data- Google and other search engines are continually emphasizing on visually rich search snippets to improve its user experience. Search engines use structured data to understand the content on a website and serve it for relevant queries. The importance of structured data is that it helps to boost rankings, increases click through rates, decreases bounce rates and drives higher conversion

Web development |

The year 2020 has been full of unprecedented events and upheaval. In the business environment, there have been significant changes in terms of operations. More people are working remotely than ever before. These trends will likely carry forward next year as well. There is a greater demand for flexible working hours within medium and large […]

Digital solutions |

Innovative digital marketing strategies are a pivotal part of any organisation’s business strategy. In today’s competitive world it’s necessary for companies to be on top of their game and adapt to the changing landscape, and evolving trends of the business ecosphere. If the Covid-19 pandemic has taught us anything, it’s that going digital is the […]