Tag : Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many of these assets they have at their disposal. Here are just a few examples:

  • Your website
  • Branded assets (logos, icons, acronyms, etc)
  • Video content (video ads, product demos, etc)
  • Images (infographics, product shots, company photos, etc)
  • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online products or tools (SaaS, calculators, interactive content, etc)
  • Reviews
  • Social media pages

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.


User Experience |

Phygital marketing is an omnichannel marketing approach and it’s helping businesses to create seamless customer experiences. Phygital brings together both digital and real-life physical experiences to deliver superior, interactive, and immersive experiences at every touchpoint of the customer journey. Phygital marketing has proven to be a critical element for the survival of brick and mortar […]

Mobile technology |

Smartphones and mobile technology have changed the entire structure of digital marketing. These smartphones are equipped with tracking features that can provide the geographical location of a person with pinpoint accuracy. This incredible feature has changed the thinking of digital marketing. Large and small companies are increasingly using location-based marketing to reach their customers more […]

Sales funnel |

Conversational marketing is expected to grow in the year 2021. The ability to personalise communication between customers and brands can have a positive impact on customer relationships. This type of marketing has the potential to elevate customer experience exponentially. FAQs, forms, emails, chatbots, and the website interface allow marketers to have conversations with customers in […]

Website |

Every digital business deploying digital marketing strategies to grow its revenue must be able to track different quantifiable metrics to understand the pitfalls and successes of its marketing campaigns. Without this vital knowledge, marketers cannot optimise their strategies to improve the ROI. Key Performance Indicators or KPIs help businesses to analyse each metric that matters […]

Social media marketing |

Brand awareness is critical for companies to acquire new customers. Social media platforms have become the digital gateway for customers to engage with and shop from their preferred brands. Businesses are leveraging social media as an interactive medium to build brand awareness and find new leads. Marketing teams are using social media analytics to create […]

Technology |

The way businesses had to rapidly adjust their strategies to ensure that they mitigate the risks of the pandemic and survive the financial and operational crisis will shape the trends for the coming year. Digital transformations and pivots are creating more opportunities in manufacturing, financial services, healthcare, retail, consumer products, media, and technology. Improvements in […]

Neuromarketing |

What is neuromarketing? Neuromarketing is the application of neuroscience knowledge and tools in the field of marketing, to evoke particular neurological emotions in consumers, which are associated with the process of purchase. It is also known as consumer neuroscience. Neuromarketing aims to study the brain, and possibly forecast and manipulate consumer behaviour and decision making. […]

Digital Marketing |

What is a brand? A brand is a unique name, term, logo, symbol, or design that organisations use to distinguish themselves from their competitors. A brand identity can be built with one, or a combination of these elements. It also reflects the public perception of a company and its products. A brand is the reputation […]

Video marketing |

Digital advertising has seen incredible investment in the past few years. With the global population going digital, most companies are adopting their advertising and marketing strategies to cater to a digital audience. The transition from traditional advertising to digital has been on the rise. Digital technologies allow direct search and response from multiple channels, such […]

Digital solutions |

Innovative digital marketing strategies are a pivotal part of any organisation’s business strategy. In today’s competitive world it’s necessary for companies to be on top of their game and adapt to the changing landscape, and evolving trends of the business ecosphere. If the Covid-19 pandemic has taught us anything, it’s that going digital is the […]

Target Audience |

Artificial Intelligence has become indispensable in our digital world. AI’s ability to understand and replicate human behavioural patterns has created greater work efficiency for highly specialised and technical tasks.  Artificial Intelligence has the ability to collect, analyse and learn from data, giving us deeper insights into consumer behaviour. More organisations are implementing AI to improve […]

Video Content |

Organizations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion and implementation of inbound marketing techniques such as social media, email marketing, SEO, SEM (search engine marketing), and mobile notifications have created a necessity for good quality content. Organizations are setting up content management […]

SEO |

The novel coronavirus has left the global economy in shambles. A lot of industries are incurring heavy losses and unemployment rates are rising steadily across the globe. Companies across multiple industries fear that the economic impact of Covid-19 will be felt for many years to come. The ramifications of this outbreak would be primarily felt […]

linkedin |

The Covid-19 outbreak has impacted countries across the globe, effectively grinding them to a halt. This outbreak has impacted all businesses, disrupting manufacturing industries and logistics on an unprecedented level. With the threat of a potential economic recession looming, businesses are prioritising investments in automation and IT operations to support remote work environments. With working […]