Tag : google

Originally known as BackRub, Google is a search engine that started development in 1996 by Sergey Brin and Larry Page as a research project at Stanford University to find files on the Internet. Larry and Sergey later decided the name of their search engine needed to change and decide upon Google, which is inspired from the term googol. The company headquarters is currently based out of Mountain View, California.

The domain google.com was later registered on September 15, 1997, and the company incorporated on September 4, 1998.

Although the company made it’s name as a search engine, and the vast majority of its income comes from advertising because of this, it has branched out into a number of areas such as cloud computing, software and hardware.

Recently the company moved into the mobile hardware market by creating its first Google phone, called Pixel.

The cloud unit of the company is called Google Cloud, which contains things like G-Suite, the company’s productivity applications like Gmail and Google Drive.

In 1998 the company was incorporated but then it held an IPO in 2004 to take it public again.

In 2015, the company announced its plans to reorganise its many interests as Alphabet.

Google is the leading subsidiary of Alphabet and operates as an umbrella to its Internet interests. Following the restructure, Sundar Pichai became CEO of Google while Larry Page became CEO of Alphabet.

What helps Google stand out from its competition and helps it continue to grow and be the number one search engine is its PageRank technique that sorts search results. While being one of the best search engines on the Internet, the serach engine also incorporates many of its other services, such as Google Maps and Google Local, to provide more relevant search results.


SERP |

Websites are a necessity for digital companies. Search engine optimisation (SEO) is a vital strategy to help a company’s website rank better in search results. It aims to increase the online presence and website visibility by ranking higher within all major search engines such as Google, Bing, Yahoo, etc. Studies have shown that 91.5% of […]

Vlog |

It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested truth of the 21st Century Digital Age. For the internet-driven generation, video content is the absolute king. It’s no secret that creating relevant content around your brand is very […]

linkedin |

The Covid-19 outbreak has impacted countries across the globe, effectively grinding them to a halt. This outbreak has impacted all businesses, disrupting manufacturing industries and logistics on an unprecedented level. With the threat of a potential economic recession looming, businesses are prioritising investments in automation and IT operations to support remote work environments. With working […]