Tag : SEO

All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.

This is because all search engines have the same goal: To show the best, most relevant results to their users.

Precisely how you do this depends on the search engine you’re optimizing for.

If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.

Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.

Regardless of what search engine you use, search results are constantly changing. Google particularly has updated lots of things surrounding how they rank websites by way of lots of different animal names recently, and a lot of the easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years.

So what works? How does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site?

Google’s algorithm is extremely complex. Google is looking for pages that contain high-quality, relevant information about the searcher’s query. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.