Tag : SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.

This is because all search engines have the same goal: To show the best, most relevant results to their users.

Precisely how you do this depends on the search engine you’re optimizing for.

If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.

Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.

Regardless of what search engine you use, search results are constantly changing. Google particularly has updated lots of things surrounding how they rank websites by way of lots of different animal names recently, and a lot of the easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years.

So what works? How does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site?

Google’s algorithm is extremely complex. Google is looking for pages that contain high-quality, relevant information about the searcher’s query. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.


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Every digital business deploying digital marketing strategies to grow its revenue must be able to track different quantifiable metrics to understand the pitfalls and successes of its marketing campaigns. Without this vital knowledge, marketers cannot optimise their strategies to improve the ROI. Key Performance Indicators or KPIs help businesses to analyse each metric that matters […]

SERP |

Websites are a necessity for digital companies. Search engine optimisation (SEO) is a vital strategy to help a company’s website rank better in search results. It aims to increase the online presence and website visibility by ranking higher within all major search engines such as Google, Bing, Yahoo, etc. Studies have shown that 91.5% of […]

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Multinational organizations need to consider international SEO to grow and scale their business in foreign markets. Optimizing the website and formulating region-specific content can help companies to connect better with their international target audience. Implementing the right international SEO practices can help companies to grow their business regionally and improve ROI. Organizing the website as […]

Websites |

Websites are an essential element of digital age companies. For these companies, page speed can either help them grow or slow their business. This is because page speed has a direct impact on conversions. Google and other search engines put a lot of emphasis on page speed. In fact, Google has made page speed an […]

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The new generation of consumers are well informed buyers who do their research before they make a purchase. Creating quality content for your audience is an important step in converting these prospects into customers. Content marketing is a powerful tool to reach and engage with your target audience, and to create informative content that educates […]

Target Audience |

What is a buyer persona in digital marketing? A persona is a fictional character that represents the characteristics of the target audience. Personas define key traits of the target audience such as who they are, their motivations, their needs, their technical skills, and any factors that impact their interactions with businesses. A buyer persona is […]

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Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all of the latest market trends. In a dynamic environment, market trends are always evolving. Being informed about your surroundings, and keeping up with emerging trends, can mean the difference […]

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The novel coronavirus has left the global economy in shambles. A lot of industries are incurring heavy losses and unemployment rates are rising steadily across the globe. Companies across multiple industries fear that the economic impact of Covid-19 will be felt for many years to come. The ramifications of this outbreak would be primarily felt […]

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It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested truth of the 21st Century Digital Age. For the internet-driven generation, video content is the absolute king. It’s no secret that creating relevant content around your brand is very […]

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The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with global epidemics. Governments and health organisations are fighting to save lives and control the spread of Covid-19, amid an acute shortage of medical supplies and PPE’s (personal protective equipment) worldwide. […]

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The art of storytelling is as old as human kind. It’s through the power of words that humans have always found a release of their emotion. This art form has taken a new shape in the 21st century as the art of blogging. Besides the obvious necessity of a good grasp over the language, grammar, […]