Tag : SERP

Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings. Two SERPs may appear identical, and contain many of the same results, but will often feature subtle differences.

The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs of today differ greatly in appearance from their older predecessors.

SERPs typically contain two types of content – “organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm (more on this shortly). Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results.

ERP features are additional results that differ from the original organic results. They provide advanced information in the search results depending on the search query. SERP features can show above all other results, in the middle of them or at the bottom.

The point of them is to provide more relevant information than the casual organic results. That means that sometimes you don’t even need to click on the results because you will see an exact answer to your question. On the other hand, many of the SERP features tend to increase the CTR.

From the SEO point of view, they are a game changer because the overall appearance of the SERP changes a lot.

In the past, SERP used to include organic results, sponsored links (ads) and site extensions.

Nowadays, you will see many SERP features and enhanced results such as featured snippets, answer boxes, carousels, top stories, local business listings and many more.


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