Tag : Social Media

Social media is a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration. Different types of social media are normally dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the.

While many people access social media through smartphone apps, this communication tool started with computers, and social media can refer to any internet communication tool that allows users to broadly share content and engage with the public.

The ability to share photos, opinions, and events in real-time has transformed the way we live and the way we do business.

What makes social media unique is that it is both broad and relatively uncensored. While many social networking companies impose some limitations—such as taking down images that display violence or nudity—there are much fewer limitations on what someone can share than there with other means of mass communication like newspapers, radio stations, and television channels.

Anyone with internet access can sign up for a social media account. They can use that account to share whatever content they choose to, and the content they share reaches anyone who visits their page or profile.

In business, social media is used to market products, promote brands, connect to current customers and foster new business. In terms of customer feedback, social platforms makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.

It is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.


Social media trends |

Social media platforms have become an excellent medium for digital interactions between companies and customers. The competitive and complex nature of social media means that organizations must constantly calibrate their digital marketing strategy to keep engagement high. For a high-impact digital marketing plan, optimising social channels and awareness of new social media trends is crucial. […]

Website |

Every digital business deploying digital marketing strategies to grow its revenue must be able to track different quantifiable metrics to understand the pitfalls and successes of its marketing campaigns. Without this vital knowledge, marketers cannot optimise their strategies to improve the ROI. Key Performance Indicators or KPIs help businesses to analyse each metric that matters […]

Social media marketing |

In the era of social media, branding is an essential growth strategy for businesses to create sustainability in a very competitive space. For marketers, branding is a priority because it helps to raise awareness. The growth of social media as a prominent digital marketing channel means that companies are placing greater emphasis on creating a […]

Social media marketing |

In this digital age, it is imperative for businesses to tap into the infinite potential of social media to drive growth. With billions of monthly users, social media is a powerful tool for businesses to reach and connect with prospects and customers. Social media is a very competitive space. It can be a strenuous task […]

Social Media |

Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all of the latest market trends. In a dynamic environment, market trends are always evolving. Being informed about your surroundings, and keeping up with emerging trends, can mean the difference […]

Social Platform |

Social media has changed how we connect. One of the biggest trends in digital marketing is the advent of social media marketing. Organizations are using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to connect and delight their customers. These social media channels are a great communication tool and a beneficial source of consumer […]

Social Platform |

As the global population continues to self-isolate to curb the spread of the novel coronavirus, we are seeing more businesses using social media to stay in touch with their customers. Social media platforms are being used by more companies to offer customer service for those with questions and queries.  At such a time, businesses need […]

Vlog |

It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested truth of the 21st Century Digital Age. For the internet-driven generation, video content is the absolute king. It’s no secret that creating relevant content around your brand is very […]

Websites |

The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with global epidemics. Governments and health organisations are fighting to save lives and control the spread of Covid-19, amid an acute shortage of medical supplies and PPE’s (personal protective equipment) worldwide. […]

Target Audience |

Social media has inevitably become the boon and bane of our life. Social media has led the digital transformation of the noughties with the introduction of giants like Facebook and Youtube paving the way for the rest. As of 2019, 3.5 billion people were using social media platforms worldwide which is 45% of the total […]

Social Platform |

The advent of social media has led to the creation of a whole new job description- social media influencers. As industries continue to transition from traditional marketing to digital marketing, there comes a point where one may consider hiring an influencer as part of their digital marketing strategy. But how and when to delve into […]