Tag : Target Audience

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.

Finding a target audience means discovering what kind of people are most likely to be interested in your service or product. Most companies look at demographic information like gender, age, profession, location, income or education level and marital status

For customers to feel connected to a product, service or brand, they need to relate to the content and tone of the company’s message. Knowing which audience you’re targeting with each campaign will ensure that you speak their language. Understanding your audience will also make it easier to zero in on them with paid campaigns on social media.

For targeting purposes, marketers can use just one type of audience attributes (e.g. demography) or mix all of them to create a detailed target group and reach out to them precisely. In other words, marketers can reach out to groups of users: age 35-42, interested in cars, who are going to buy a new vehicle.

Those three categories are just examples of types of audiences. By using technological platforms for managing users’ data, marketers can also create new types, built for a specific campaign or for an upcoming event. It gives the ability to create small, often niche groups and send them an accurate message they expect.

A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services.

Once you understand the defining characteristics of your existing customer base, you can go after more people who fit the same mold.

Social media analytics can be a great way of filling in the gaps in your customer analysis. They can also help you understand who’s interacting with your social accounts, even if those people are not yet customers.

The more research you conduct into your audience, the more you may discover that you don’t have just one user persona to target. Many businesses that sell more than one product or service also need to create multiple target audience profiles too. Your target audience may consist of dozens of different patterns and it will be up to you to cater your campaigns to those personas based on your goals.

Fortunately, the more you work on your target audience insights, the easier it will be to customize your campaigns. The information you have will even lead you to the right channels and strategies for sharing your message. For instance, a highly visual audience may respond well to an Instagram campaign. On the other hand, an older audience may prefer email and Facebook.

Tracking your campaigns will allow you to build on what you know about your target audience as time goes on.


Target Audience |

What is a buyer persona in digital marketing? A persona is a fictional character that represents the characteristics of the target audience. Personas define key traits of the target audience such as who they are, their motivations, their needs, their technical skills, and any factors that impact their interactions with businesses. A buyer persona is […]

Target Audience |

Artificial Intelligence has become indispensable in our digital world. AI’s ability to understand and replicate human behavioural patterns has created greater work efficiency for highly specialised and technical tasks.  Artificial Intelligence has the ability to collect, analyse and learn from data, giving us deeper insights into consumer behaviour. More organisations are implementing AI to improve […]

Target Audience |

Social media has inevitably become the boon and bane of our life. Social media has led the digital transformation of the noughties with the introduction of giants like Facebook and Youtube paving the way for the rest. As of 2019, 3.5 billion people were using social media platforms worldwide which is 45% of the total […]