Tag : User Experience

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The concept of user experience is also used throughout many industries, including software design, website design, app design, and more.

It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction.

The importance of user experience really comes through when you find yourself designing and optimizing a website that’s targeted for your audience.

If you design a website that’s ugly, hard to use, and that doesn’t help your visitors achieve their goals, they’re going to leave feeling frustrated and probably downright angry. After all, by designing an awful site, you just wasted their time.

UX, on the other hand, is about creating a digital interface that works exactly as your visitors expect. The interactions are intuitive and so well designed that users don’t even have to think. They just touch, read, scroll, and otherwise interact until they reach the conversion. That’s UX web design in a nutshell.

When it comes to web design, your visitors are your customers. Therefore, you need to be sure your website displays all the elements and offers the level of interaction that will keep your visitors always coming back for more.

When your user experience is as effective as it could be, your rate of return is sure to rise. This essentially means that you’re putting just enough money into your business to make it a user favorite, and now you’re reaping the rewards with higher profits.

By focusing on the user experience we can develop easy-to-use, efficient, and pleasing site offerings that always keep leads and customers returning for an encore.


User Experience |

It has been nearly a quarter-century since commercial use of the Internet and the World Wide Web began. During this time, the business landscape has changed at a frantic pace. Large multinational corporations such as Google, Facebook, Amazon, Alibaba, eBay, and Uber have emerged as key players in our modern economy. Digital marketing extends beyond […]

User Experience |

Phygital marketing is an omnichannel marketing approach and it’s helping businesses to create seamless customer experiences. Phygital brings together both digital and real-life physical experiences to deliver superior, interactive, and immersive experiences at every touchpoint of the customer journey. Phygital marketing has proven to be a critical element for the survival of brick and mortar […]

Web development |

Websites are a vital part of modern businesses today. Websites act as promotional platforms for businesses to market their products and services as well as a medium to attract new customers. Web design is of paramount importance to build customer loyalty. A substandard web design can lead to negative first impressions among the target audience. […]

User Interface |

UI/UX defines a business’s success because it defines user satisfaction. Most visitors leave a website after 10-20 secs and most users abandon apps after a month of use. The common denominator in these statistics is poor UI/UX. When a company invests in good UI/UX design, they create a better user experience which enhances customer satisfaction […]

User Experience |

It is no longer sufficient for brands to sell a product; they need to sell an experience. Total-experience (TX), an intersection of customer, employee, and user experience, is a new concept that is anticipated to become a priority for tech and retail companies in the future.  According to Gartner, TX will become a key metric […]

UX |

The definition of user experience (UX) is contentious. The term user experience is too broad and contains multiple dimensions. User experience takes different iterations even within the UX community. Multiple disciplines come under user experience such as interaction design, usability engineering, and information architecture. The term “user experience” was coined by Dr Donald Norman, a […]

Websites |

Websites are an essential element of digital age companies. For these companies, page speed can either help them grow or slow their business. This is because page speed has a direct impact on conversions. Google and other search engines put a lot of emphasis on page speed. In fact, Google has made page speed an […]